Keke Palmer has made the evolution from child star to Hollywood empress look seamless. Whether it’s on set of a blockbuster movie, along the red carpet, or in the podcasting space, the actress, author, and entertainment mogul has remained the same Keke she’s always been.
For more than two decades, Palmer has been steadfast in her pursuits and intentional with her public image. She’s taken on bigger and more mature roles as an actress and launched KeyTV, a Los Angeles-based digital network that produces scripted and non-scripted shows starring other industry talents. As she’s expanded her horizons and ping-ponged from one big budget project to the next, she hasn't taken her sights off music.
Palmer has continuously poured into her music career. Beginning with 2007’s So Uncool to her newest release, Just Keke, the pop and R&B singer has gradually found her artistic footing. With the release of her latest album, Palmer has shed the immeasurable weight of perfection that she carried for so long on her shoulders.
Palmer has effectively abandoned the charismatic Hollywood persona reflected in her TV and movie roles and hilarious viral quips. Rather than disguise her anger, confliction, or heartbreak harbored since her last project, 2023's Big Boss, Palmer shed her previous "mask" in exchange for a mirror. Just Keke reflects the most authentic parts of Palmer's Hollywood star and Lauren, the girl from Harvey, Illinois who’s outgrown the small talk, lingering hangovers, and romantic drama.
Released on June 20, Just Keke is Palmer’s rawest musical project to date. The album, and accompanying visual album, explores Palmer’s family life, her journey as a new mother, and her very public breakup. Throughout the album, she addresses her contentious split with Darius Jackson, and how her seconds-long dance with Usher at his Las Vegas residency in July 2023 placed an irreparable wedge between them. Rather than address it on social media, Palmer was compelled to put it to wax.
Along with the pain of heartbreak, Palmer swats down the rumors and misconceptions that circulate online, and illuminates how motherhood and her recent experiences have made her an even firmer protector and believer in her future aspirations. GRAMMY.com spoke to the multihyphenate about her musical journey, how her role in an upcoming Boots Riley movie inspired her to get back into the studio, Issa Rae’s advice to go "Off Script," the honor of being memed, and her hopes to take her son, Leo, on tour for the album.
The interview has been lightly edited for length and clarity.
Between movies, TV shows and your podcast, how do you have time for music, especially a new album?
The conversation always leads you, meaning I don’t always have something to say for an album. I feel like in order to put an album out, you have to have a topic. A lot of the other things I do are collaborative projects, so it’s somebody else's words or it’s a role, or even hosting is just a curiosity of life.
But with [Just Keke], it’s like me putting all of my thoughts together — everything that I feel like I’ve learned or I want to reflect from society. It really guides me. Once I feel that feeling, then I make the time to put that project together. Otherwise, I kind of allow myself to keep living until that itch comes back.
You even recorded Just Keke while filming a new film. What was that balancing act like?
It was something I needed because, as I said, that itch came back. I was working on this project for a while, and I was working on [the Boots Riley film, I Love Boosters]. I think being in that energy I was like, I think I’m ready. I should start trying to get my words out.
Every night after I was on set, or on the weekend before I went back to start my week, Tayla Parx and Ispent about four days working on the project. And it just gave me that break that I needed. Sometimes when I’m doing one thing for a long time — whether it be a TV show, a movie, or my podcast — I need to mix it up. I needed to do something different, and it happened to be music. I was also ready to tell my story for this time period of my life.
It’s been two years since Big Boss. How was your approach different this go around?
Well, I think I'm a way different person, and my conversation is different with myself. People say this is my most personal album, and I agree. Not because I was being fake on the other ones, but because anytime that you are deeper with yourself, it just changes the way you speak and communicate with others. It’s like a lived experience that just evolved me in a way that I didn’t even know I could evolve to. It just opened up a different perspective for me that you hear in the music.
This album was a peeling back of the layers and showing the world an insight into the life of Keke the entertainer, and Lauren the person. Were there any moments you thought might have been a bit too close to the chest?
Yes, and that’s the reason why I wanted to work with Tayla on the project because she was somebody that I trusted; not just because she’s so skilled, but because she cares about me.
My [relationship] with my audience is communal. I’m a Black girl, I’m a Black millennial, and I’m a young person — I take all that seriously. That’s how my parents raised me with my platform. But at the end of the day, I’m a human being. People saw me, in the most public way, go through a very human experience. So, as a person and as an artist, not to address [the public breakup] would be a halt in my growth as a person. I didn’t want to exploit myself, but I wanted to talk about how this has impacted me… how the relationship impacted the way I perceive myself, and all the other ways that I needed to grow and heal.
It was kind of the inciting incident that allowed that barrier of feeling, that weight of perfection to kind of crumble.
You dug deep on "My Confession." Was there a moment where you thought, Damn, maybe I went too far?
There absolutely was. And by the way, we went through that with every song, damn near. From "Off Script" to "Misunderstood" and "Expose." We went through that multiple times, but definitely with "My Confession," especially with the family line. I was thinking, Well, how much can I say? How were we going to say it?
The way [Tayla] produces projects, it’s not just what I’m saying. It’s also how I’m saying it, the inflections and the vibe. You really get to tap into the energy of how I feel that I’m confessing. I’m truly getting this s— off my chest that I need to get off, and it hurts to get it off my chest because I’m not trying to make nobody look crazy or look bad, but it’s part of my life. And I need to own my truth.
It was very much a back and forth type of thing where I’m thinking, Damn, is this too messy? But music is your diary. Music is a big, deep expression for any artist that’s trying to be true. Again, it wasn’t that other projects I wasn’t trying to be honest. I didn’t have these experiences to realize that. The music went further on Just Keke because I further as a person.
How would you define this new personal or artistic era you’re in?
I think this is like an awareness era; a true observational era in moving from just being the performer to also presenting to my audience that I'm the architect. Like, this is what Keke Palmer the brand is going to be talking about this season.
With Just Keke, it’s clear that I’m talking about fragmentation, integration, and what it means to be a product. I’m talking about becoming who you are in front of the world. I'm talking about your love life and your love story not turning out the way that you want it. But I'm doing it with artistic awareness, while I also take you through the journey as the business and the creative person behind it. I put this together to transmute my personal experience, but in an art form. I’m taking off the mask, so to speak, and saying, "Hey, this is what I’m doing, why I’m doing it, and how I’m doing it."
In another interview, you said this album was about, "Turning your mask into a mirror." Break that down for me.
I call my fans my miracles. I never called them anything before because it always felt kind of strange to me. But then after this experience, I was just sitting with myself and looking at my life, I thought, They’re my miracles. They saw it in me before I saw it for myself.
And we’re reflecting each other back to one another. Anytime you get memed, it’s because people see themselves in you, and that’s the biggest and greatest honor. I think I have a unique relationship with my generation. I feel mirrored by them, and they feel mirrored by me. I think that’s really special because that means they see the truth.
As a performer, I always try to keep it on point. But whether it was at the Met Gala, when I said, "It’s your girl," or when I did Vanity Fair and I said, "Sorry, to that man," they saw the real person. Even though I was trying to be as perfect as I could, they already knew I wasn’t perfect. And that’s what they love about me. And for me, it’s about taking off the mask and owning being in front of the mirror. Being that mirror for them, and being that mirror for me.
Within the last two years, you became a mother. How do you feel motherhood has inspired you creatively, or even beyond music?
Motherhood has just made me braver. I think that's spilled into everything that I do — the ability to just have the courage to say "no" and have boundaries. To be firm in times when I was it wasn’t as easy to do it myself, but I knew that my son was watching. I knew this was going to affect my son because it’s going to affect me.
I think it’s hard sometimes for people to stand up for themselves, even for the most confident people you can think of. It can be tough, but when you have a child, it becomes so detrimental. The child needs you, so you become stronger, braver, and more loving to yourself simply because you need to be for the kid. That’s the biggest way my son has impacted my life.
On the visual album, you honor R&B icons like Whitney Houston and Brandy. Do you see parts of yourself in them?
They’re commercial icons, but they’re also Black women. A lot of what we speak to is generally flattened, fetishized, or it becomes a mockery because of the nature of our society. When I looked at women like Brandy and Whitney, I saw myself in them and saw them trying to become who they are in front of the world. It was never enough; [even] when you’re trying to be perfect, trying to do everything right.
I remember when Brandy first had her child, and people were shocked. And when people judged Whitney, too. I feel like it’s just a rite of passage when you decide to be somebody in front of the world. I just wanted to honor them because they deserve to be honored for who they are, not for who people wanted them to be. At the end of the day, that’s what I’m saying with Just Keke. Maybe I’m not perfect. Maybe I’m just misunderstood, and maybe I’m not everything you want me to be, but I’m doing my damn best. All I can be is Keke, just like Whitney could only be Whitney, and Brandy could only be Brandy. That’s what’s necessary as we encourage the next generation to come into their own.
The album wasn’t just filled with heavy material. The song "Tea, Boo" is a fun, house-inspired record. How was it putting songs like those together for Just Keke?
"Tea, Boo" is obviously like my personality. I think all the songs speak to different vibes of me. But "Tea, Boo" is like, "Hey, we’re kicking back, having fun, and let’s make a moment."
"Tea, Boo" was a lot of fun. We were in the studio, and I was literally asking for some tea. And I was like, "Okay, I have some tea, boo." And Mike, the guy who was in there writing with me, was like, "What’s tea-boo?" And I was like, "No, I’m saying tea, comma, boo." And he was like, "That’s a song." From there, we started working on this record, and it was so fun. I wrote it around the same time as my book, Master of Me, so I was in the early stages of getting back into music. I kept it in the tuck, and felt it was perfect for the album.
You were gloating on "Ripples," and included your family in the vignette during the visual album. That had to have been a special moment.
I was showcasing the side of me I damn near forgot about myself because I was doing everything that I could to be Keke Palmer. But there’s Lauren Palmer inside that created that persona to be able to survive. But now, I don’t have to do it to survive. I can do it with intention.
Aside from talking my s—, I also wanted to show what it means to build a legacy. To show this is what it means to play your role in your family, and to continue to do what you need to do at all costs. My family has supported me. I’ve supported them, and they won’t stop. That’s how we’re going to keep doing it. That’s how I was raised. My dad talked to me about [actors] Ruby Dee, Ossie Davis, and I remember meeting Kyla Pratt for the first time. I was so nervous that I didn’t say anything. And he was like, "You need to always show respect to the people that put on before you." He was kind of checking me, even though I was starstruck. I think about that often because he was like, "You’re not in competition with each other." We are in support of one another, and we have to give each other flowers whenever we see each other. It’s like we all have ripples that we come from, so we have to pay respect to that."
Will you have a tour for this album? And if so, will baby Leo be on board for the ride?
You know that baby Leo has to come. I literally can’t leave without baby Leo. I would love to figure out a way. I don’t know what my tour is going to be like because I definitely feel like it has to be its own shape. I’m a musician, but how I see myself as an artist is everything at once. I want to figure out what’s the best way to do that kind of show because it has to be very much Just Keke. But doing a show and doing a tour is definitely on my list. It’s been the main thing me and my team have been talking about.
– Grammy.com
