Inside The Metro-Verse: How Metro Boomin Went From Behind-The-Scenes Mastermind To Rap's Most In-Demand Producer

Metro Boomin isn’t your ordinary hero. Instead of scaling walls and flying over cityscapes, he possesses the rare ability to generate hits across a myriad of genres while remaining true to form. Like heroes in the Marvel and DC universes, the often withdrawn producer has played a not-so-quiet role in hip-hop for a decade.

For his superpowers, Metro has become one of the most in-demand sonic architects in the game. His collaborations with Future, Travis Scott, 21 Savage, Big Sean, and other big-name artists defied convention, turning Southern trap into high-performance art. Despite his reserved demeanor, Metro Boomin has been behind the board of more than 100 Billboard Hot 100 songs, including top 10 hits like the Migos’ "Bad and Boujee" and 21 Savage’s "Mr. Right Now" with Drake. 

Metro spread his heroics even further last year. He produced standout tracks on Young Thug’s Business is Business ("Oh U Went), Lil Durk’s Almost Healed (War Bout It") and other major releases, while cranking out his own viral hits – "Am I Dreaming" featuring A$AP Rocky and Roisee and "Superhero" with Chris Brown and Future. His contributions led to his nomination for Producer of the Year, Non-Classical at the 2024 GRAMMYs, and showcased his versatility as an artist. 

Thanks to Metro, and his unmistakable calling card — "If young Metro don’t trust you, I’m gon’ shoot you" — trap's appeal has grown outside of the rap community, influencing pop and R&B. And his string of hits with the likes of The Weeknd, James Blake and Solange further proves Metro's musical wizardry. 

But on his second album, Heroes & Villains, which is nominated for Best Rap Album at the 66th GRAMMY Awards, the St. Louis native proves that he's as strong a solo act as he is an engineer of others' hits. Driven by lead single "Creepin’" featuring  21 Savage and The Weeknd, the 2022 album topped  the Billboard 200 charts and became Metro’s third project to land at No. 1 

It’s the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes. 

Boasting features from John Legend, Future, Chris Brown, Travis Scott, Don Toliver, and Young Thug, Heroes & Villains is the second installment of an ongoing album trilogy, which follows 2018’s Not All Heroes Wear Capes.  

According to Luminate, Heroes & Villains netted Metro his biggest opening week to date, with an estimated 185,000 equivalent albums sold in the U.S. "I didn’t see that coming," Metro told DJ Drama in January 2023. "A lot of times my stuff will grow slowly because I’ll put my time into it and people will realize, Oh, this is dope. I thought it was going to be one of those usual things … But it definitely caught me off guard." 

In a recent renaissance of soundtrack projects, the multi-platinum producer also created the soundtrack to the animated blockbuster Spider-Man: Across the Spider-Verse. Metro flexed his versatility on the 13-song project, which combined sonorous trap beats, reggaeton and Afrobeat-inspired jams, and lush pop ballads. 

Metro's success and recent GRAMMY nominations have been the result of years of Herculean feats.  Never content to follow a single sonic thread, Metro has continually expanded his reach to other genres and mediums. He’s dabbled in film and TV, producing songs for the short-lived and The Weeknd-starring HBO series "The Idol," and embraced live orchestration both in song and performance. On songs like "On Time" with John Legend, the producer amplified the grandiose record with stringed instruments, then performed the song with a live orchestra at the Dolby Theater for the Red Bull Symphonic back in November 2023.

Despite his vast production credits, Metro says he’s been unfairly labeled a "trap producer." He’s conjured pop and R&B hits, too. "I love R&B music, I love making this, love making that," he told GQ in 2022. "Why would I wanna do something that I did?" Along with producing The Weeknd’s No. 1 song "Heartless," Metro laid his hands to tracks on James Blake’s Assume Form and Solange’s When I Get Home, then later produced Coldplay’s "Let Somebody Go" featuring Selena Gomez in 2019.

Metro’s venture into solo stardom shouldn’t be a surprise either; the 30-year-old producer told Billboard he wanted to be a rapper as a teenager. "In order to do that, I needed some beats, so I started to make my own beats." At age 13, Metro took notice of artists like Soulja Boy, who also made his own beats. "It was like … it’s possible." 

Now, after years of playing the background, the man behind the blistering trap beats and rattling hi-hats is finally unmasked and fully embracing his solo artistry. There were flashes of his genre-bending genius on Not All Heroes Wear Capes, with the Offset, WizKid, and J Balvin-assisted "Only You" melding trap, Afrobeats, and reggaeton in euphoric form, but Across the Spider-Verse fully showcases Metro's musical dexterity both behind the board and in front of the mic. 

On the film’s soundtrack, the roaring orchestral sounds of "Am I Dreaming" form a transcendent exchange between A$AP Rocky and eclectic vocalist Roisee. Songs like "Hummingbird" see Metro return to his trap roots, but James Blake’s harmonious croons breathe mists of pop magic into the track. 

The hip-swaying "Silk & Cologne" and "Link Up" fuse reggaeton and Afrobeats, but "Nas Morales" is a complete step in unfamiliar territory for Metro. The unlikely collaboration between him and Nas closes out the 13-song project — Metro’s most experimental to date. 

The album Heroes & Villains is more in line with Metro’s roots, with songs like "Superhero (Heroes & Villains)" and "Niagra Falls" highlighting the producer’s darker, more mystifying trap wizardry. He also, for the first time, conjured a rollout for the project. 

Before the album’s release, Metro dropped a short film that featured cameos from Gunna, Young Thug, and actors LaKeith Stanfield and Morgan Freeman. The video, directed by Gibson Hazard, shows TV journalists (Gunna and Thug) reporting on a firetruck driver (Stanfield) setting flames to a city’s streets. Metro, overlooking the destruction alongside Morgan Freeman, decides to take action and stop the arsonist. 

Last year was a big one for Metro, but the producer isn't driven by accolades.  He wants fans to know that no amount of fame or hardware can take him away from his calling. "More than any accolades, sales, and everything, I just want people to know at the end that I cared the whole time. Every ounce of effort that I possibly could put into the art, I did," Metro told Complex.  

With a new year in full swing, Metro has already hinted at a possible hat trick in 2024. While interacting with a fan on X, formerly known as Twitter, Metro wrote, "2023 was great but just watch what I do 2024!!!!!." The fan then asked how many albums to expect, with Metro responding, "3 at the very least." 

– GRAMMY.com

Benny The Butcher Is Ready To Rise On 'Everybody Can’t Go'

Benny The Butcher is prepared to spar with the biggest names in rap music to prove he’s one of the most prolific MCs in the industry. 

"My confidence comes from my talent, and my talent comes from my preparation," Benny tells GRAMMY.com. 

For the uninitiated, the East Buffalo rapper's brash delivery and unshakeable confidence could be perceived as arrogance. But for Benny and long-time fans of the Montana Avenue vet, he’s more than earned the distinction. 

"If you see these dudes, they’re not confident because they’re not prepared to talk that talk. We stand behind this music, man," he continues. "I’m only on this interview with you because I rap good. I’m not on this interview with you because I’m dating an R&B chick, or because I have a Rihanna feature.”

Benny The Butcher is just days ahead of releasing Everybody Can’t Go, his debut album with Def Jam Recordings. Out Jan. 26, Everybody is Benny's major label launch but it's far from his first foray.

Off the heels of his critically acclaimed album Tana Talk 4 in 2022 — which boasted the viral hit "Johnny P’s Caddy" featuring J. Cole — Benny has kept a steady hand on the pulse of the rap game. Since then, he’s been heard on DJ Drama’s "Forever," G Herbo’s "Real Rap" and memorialized a Buffalo legend on the BSF project Long Live DJ Shay.  

In that time, Benny, born Jeremie Pennick, has fashioned himself as the proprietor of "caviar drug rap," and he’s not afraid to remind you, either. He’s confident the release of Everybody Can’t Go will showcase his evolution as an artist.

"I’m on a higher level than I was. Everybody gets to watch my career elevate and it’s right in front of me," he says. "From the mixtapes, from the freestyles, featuring on Westside Gunn and Conway The Machine’s s–, and people share that journey with me. It’s high-level drug rap."

After switching his moniker from "Benny" to "Benny The Butcher," he veered away from rapping over other artists’ beats and started working with in-house Griselda producers like Daringer to round out his nostalgic, boom-bap sound that’s become synonymous with the Griselda imprint. 

If the album’s lead singles "Bron," "Big Dog," and the title track are any indication, Benny isn’t deviating from the sound that made him. Tales of his past exploits are coated in Hit-Boy and Alchemist beats, with features from Griselda and BSF collaborators Westside Gunn, Conway the Machine, 38 Spesh, Lil Wayne, and others. But the method behind the music, Benny says, was all the same. 

"I didn’t take no new approach, I just wanted to deliver some dope music and make sure I sounded how I felt," the 39-year-old MC says. "I feel like my sound is more refined and I switched my flow up."

To casual connoisseurs, Benny is a burgeoning star who’s aiming for wider success and acclaim. But for fans of the "Trade It All" lyricist, who saw his rise as the younger cousin of Westside Gunn and Conway the Machine on Griselda, he’s earned the right to share his vivid tales and signature brand of mafioso rap on a larger scale. And he’s already made good use of the label’s platform.

He’s rubbed shoulders with artists like J. Cole, connected with legends like Snoop Dogg for his Def Jam signing, and now has his sights on more R&B-oriented records. Benny wants to work with the "Queens of R&B and hip-hop," naming legends including SZA, Teyana Taylor, Coco Jones, Summer Walker, and others at the top of his list.  

With his ascension, Benny is continuing to discover the perils of fame. He admits it’s challenging to deal with trolls and faceless critics on X (formerly known as Twitter). "You have to remind yourself it’s only a fraction of the people. Their voice is so loud on social media that it tricks the artist into thinking that’s the general population that feels like that, but it’s not," Benny says.

He’s also accepted the fact that not everyone is meant to be a part of his journey. The sentiment inspired the new album title and is reflective of his new attitude: Whether friend or family, hindering his growth is too hefty a price tag. As his career continues to take flight, others will be left at the terminal. 

"Everybody Can’t Go is me realizing, Wow, it’s not for everybody even though I got this far to help provide opportunities," he said. "You could make someone the president or an A&R at Def Jam, but that doesn’t mean they’re ready for it. A lot of people don’t want to work, they just want what comes with the work —  the lifestyle, the fame, and the money."

After the project’s release, Benny intends to expand as a legitimate businessman and do more executive production, starting with his roster of BSF talent, which includes Rick Hyde, Heem B$F, ElCamino, LoveBoat Luciano, and other members. 

With Griselda, Benny already has his two cousins as counterparts, but Benny talked about having his daughter by his side during the album’s press run. He was impressed with her vocal ability and is open to exploring her musical side. "This is a family business," he says. "I encourage everybody to get into music because it’s therapeutic, it keeps you out of the way, and it’s lucrative if you do it right."

Of his growth as a solo artist, Benny says, "It feels like I’m on pace to keep doing great things." In the near-future, he's already making plans to dive into the film industry and drop another project to close out yet another big year in music. 

– GRAMMY.com

‘There’s no edge like Philly’: Why the city’s most talented won’t leave their hometown

Philly’s “got major talent,” as entertainment mogul Charles “Charlie Mack” Alston says. “There are some remarkable people and talent that have come out of Philly, and the city has a surplus of it.”

But the demands of the industry often pull artists, musicians, and actors away from their beloved hometown, forcing them to pack their bags and migrate to cities like New York, L.A., Atlanta, and Miami.

But for Mack, who was Will Smith’s long-term bodyguard and personal assistant before becoming a notable Hollywood power broker, there’s only one place he calls home — and that’s Philly. And he is not alone.

Some entertainers born and bred in the region can’t seem to leave the city behind. We asked them why.

Responses have been lightly edited for clarity.

DJ Jazzy Jeff

DJ and hip-hop pioneer; West Philly native

Where do you live?

I’ve lived in Delaware for almost 20 years, but I never had a desire to move far away. It’s what I know. This is home.

Does the Philly area’s affordability play a factor?

It’s true – Philly isn’t as expensive as New York or L.A., and I know the city so I feel more comfortable here. I know how to navigate Philly; I don’t know how to navigate New York or L.A. In Philly, I know my surroundings.

Why do you think some Philly-born entertainers choose to leave the city?

Philly is a tough town. It prepares you to go off into the rest of the world because Philly doesn’t show love to those who don’t deserve it. Nothing comes easy, and it prepares you to go to places like New York and do a good job.

I think the people who move out of Philly never lose the love for Philly.

What does Philly’s future as an entertainment hub look like?

If you look at the history, [the Philly scene was lively] with Kenny Gamble and Leon Huff, then it left. That was the neo-soul movement and [then came] The Roots, it all goes in cycles. I tell a lot of inspiring musicians to just be ready when it comes back because it’s coming back.

Tierra Whack

Rapper; North Philly native

What’s inspired you to stay in Philly?

I love to travel, visit new places, and experience new things but nothing feels better than waking up in my hometown, with people that look and feel just like me.

Did you always see yourself staying in Philly?

I am Philly [and] Philly is me. I love my city and everything it has to offer. I want to put my city on the map. I’m not sure why other people leave, but I’m here to stay.

In a past interview, you talked about pouring back into the city. What does that look like for you?

My goal is to build a creative space here in Philly. Not only where I can go and be creative, but where others can, too. I love what’s happening in our city right now, [and] I want to be a positive light for everyone coming up after me.

Eugene ‘ManMan’ Roberts

Producer and musical director; South Philly native

Why do you think so many popular entertainers from Philly prefer to live in Philly?

A lot of people pull from Philly. Every major album, tour, and every band — someone from Philly is in the mix. And sometimes when we leave home and go to these other places, you’re filling them up with your energy, your presence, and your sound, but they can’t refill that cup. You got to go back home to get that vibe, inspiration, and aesthetic that makes home, home.

What’s stopped you from leaving the city?

We got rich history here. We have amazing producers, songwriters, and artists. We’re really good, and I never wanted to turn my back on the place that made me who I am. I’ll always be that no matter where I go.

Do you see Philly becoming a renewed musical hub?

Philly used to have Philly International, Sigma Sound, and all these other studios, and people came here to cut records. But when the world went digital, it took away needing studios. Until we build up an empire of entertainment with studios and rehearsal facilities, I don’t think any city can [become a musical hub].

L.A. is all that because that’s where all the celebrities live, and there’s good weather but I think the pandemic made it a level playing field for everybody.

Charlie Mack

Entertainment mogul and community leader; Southwest Philly native

Why do you think big-name entertainers from Philly choose to venture elsewhere?

Philadelphia is like a character, and people that used to come here admired it, but admired it from afar. If you don’t feel safe, you can’t relax and let your hair down. Right now, we’re in a place where we’re hemorrhaging and going through a very horrific transition, and I hope and pray that the kids here have an opportunity to experience Philly the same way I did.

I love my city, but the reality is people don’t feel safe. And home is supposed to be just that: a place you feel safe and welcome.

How can Philly go back to being what it used to be?

The natives of Philadelphia are in a space where they don’t love themselves. That’s the harsh reality, and it’s hard for someone to stay put when they’re not received or revered from their own people. Artists need validation and love, it’s a part of their makeup. Philly is real and harsh, it will hit you right in your face. Residents won’t give you fanfare if you’re not tapping into the things that make them move.

How can we better retain the talent that comes out of Philly?

I feel like the men of the city of Philadelphia have to restore safety. Women are stepping up in major ways, but men have to restore everything that is amazing about Philadelphia: the artistry, the streets, the sports, the politics, city government, and everything that it’s about.

Adam Blackstone

Multi-instrumentalist and songwriter; Trenton native

What does being close to Philly mean as an entertainer?

One thing is the culture of Philadelphia. There’s a go-getter and hustler’s spirit. For me, no other city has embraced the arts like Philly.

In Philadelphia, we just want to see each other win and we represent our city from all over the world, no matter where we’re from. That’s always a plus we have that maybe other cities don’t.

Are there certain Philly spots that give you inspiration?

When we go to any sports event, whether it’s the Philadelphia Eagles, Sixers, or Flyers, I feel a sense of oneness and a feeling that we’re all fighting for the same thing.

Don Cannon

DJ and record executive, West Philly native now living in Atlanta

Why does it seem like more Philly artists are staying in the city?

I feel like people just love the culture. I can walk through Society Hill and Parkside, and it just feels different than anywhere else in the world, from Brooklyn to Compton. It’s just a different feel, and I think that’s why people want to stay here. And sometimes you get away from home and think, “Man, it’s not the same,” and go back.

I know you relocated to Atlanta, but do you ever come back to Philly?

I left when I was 18, but I often go back to see what’s happening there, what’s the newest trends, and to get some edge. Sometimes you travel across the world, but there’s no edge like Philadelphia.

– The Philadelphia Inquirer

Meet the sound engineer creating Philly’s new sound

Whether it was the Philadelphia Sound of the 1970s, the piercing jams that propelled the neo-soul era, or the inception of gangsta rap, Philly has always been a pioneer in music and culture. It’s home to artists who have gone against the grain, and now there’s a new legion of creatives continuing the tradition.

From Lil Uzi Vert and Tierra Whack to Armani White, Fridayy, D Sturdy, 2Rare, and others, Philly-bred stars are dominating the airwaves.

White’s “Goated” went viral on TikTok, and vocalist Fridayy is one of the most exciting R&B talents of our time. The booming and frenetic pace of D Sturdy’s “Shake Dhat” and Whack’s “Millions — Jumbo Sounds Mix” has added a Philly-style variety to the electro-sound.

This new Philly sound is a mix of pop-rap, trap, and Jersey club music, a subgenre that originated in Newark in the early 2000s.

One of the architects fueling this new creative wave is Ben Thomas. The 27-year-old audio engineer and producer most recently worked on Lil Uzi Vert’s hit “Just Wanna Rock,” which garnered a nod for best rap song at the 2024 Grammy Awards next month.

“There has been a strong emergence of artists from Philly based on the Jersey wave,” he said. “It’s really dope to see them winning.”

Uzi’s record, Thomas said, is one of the many demonstrating the city’s renewed musical charge and influence, beyond its very recognizable R&B sound.

“I think this period of Philly music is beautiful,” said Thomas, who marked his eighth Grammy nomination with “Just Wanna Rock.” “Uzi does a Philly and Jersey song, and then we have major artists copying their style. Also, we have so much talent here. It’s great to see people getting their shine and I’m blessed to play a small part.”

As an audio engineer and producer, Thomas is partly a curator and a connector. He has linked the city’s biggest artists and helped craft their solo or collaborative projects. And through his work with Uzi and other local artists, he has turned the once-regional Jersey club sound into one also helmed by Philly artists, and opened doors for emerging musical talents.

In the years of knowing Thomas, Def Jam signee Fridayy said Thomas has always made a way for Philly artists to flourish. “He’s definitely gone outside the box with a lot of records in Philly,” he said. But his work across different genres is what’s elevated Thomas’ profile.

Thomas, a New York native who moved to Philadelphia in 2009, attended Germantown Friends School and met now-mentor Brandon Jones, the school’s then assistant athletics director and varsity basketball coach.

When Thomas majored in business at Temple, it was Jones who convinced him to change course and pursue music full-time. “When you combine passion and work ethic with a skill set like [Thomas’], the result is what you see today,” Jones said.

After deferring a job offer from Deloitte, Thomas started a makeshift studio inside the basement of his mom’s Mount Airy home. This is where artist Chill Moody began working with Thomas.

Never taking up that Deloitte offer, Thomas met Lil Uzi Vert through their manager and became his dedicated sound engineer for three and a half years.

He recently branched out to pursue audio mixing and songwriting, which has led to collaborations with the likes of Justin Bieber, Bryson Tiller, Jazmine Sullivan, and Meek Mill. Or in other words, “the stuff that’s getting the national attention, like the big stuff,” as Moody puts it.

For Thomas, “It’s just me planting a lot of seeds.” He likes to think he is just “doing me, and that some of the stuff I’m doing is winning. But I also don’t want to be complacent. It’s important to get on the new wave as it changes.”

When DJ Don Cannon met Thomas through Uzi, he was immediately struck by how Thomas studied the business and evolved as an audio engineer. “He was never late and his ear was always tuned for today’s work. It’s something a lot of people would look past,” the Generation Now label cofounder said. “And unlike most engineers and producers, Thomas didn’t smoke or drink; ... [he] used to watch Jeopardy! in his free time.”

“This new phase of Philadelphia music has been brewing since 2015 or 2016,” said Armani White, who shot to fame with his viral hit “Billie Eilish.” “We’ve all been around each other, and in some way crossed paths, and [Thomas] has been in those rooms with a lot of different names.”

As Thomas continues to perfect his craft and pursue songwriting ventures, he wants to put the same energy toward community service and engagement, especially for young students of color. Along with opening the doors of his Kensington recording studio to local artists, Thomas mentors young residents who are a part of GettingtheMAXoutoflife, a community-based program ran by life coach and motivational speaker Maxwell Brown.

“I think he has qualities that will make him one of the greatest producer-engineers of all time across all genres,” Moody proclaimed.

And while Thomas is happy to receive the recognition, and he’s hopeful Uzi’s name gets called on Grammy night, awards are not a source of motivation for him; it’s community itself. “It’s not a one-person show over here,” he said. “There’s a lot of support that allows me to shine, and I’m very thankful for everybody.”

– The Philadelphia Inquirer

Nothing To F With: How 'Enter The Wu-Tang' Established One Of The Greatest Rap Groups Of All Time

In the early 1990s, hip-hop was on the verge of being its broadest. 

Hip-hop had grown far beyond its origins in the Bronx, as acts like Public Enemy, A Tribe Called Quest, and De La Soul drew listeners outside New York’s five boroughs. Elsewhere, a legion of MCs from L.A., the Bay, and the South were cementing their legacies. 

Amidst the plethora of sonic riches of hip-hop's golden age, Staten Island’s Wu-Tang Clan stands out. Comprised of lyrical spartans GZA, Method Man, Raekwon, Masta Killah, Ghostface Killah, Inspectah Deck, later Cappadonna, U-God, master producer RZA, and the late, charismatic force Ol’ Dirty Bastard, the group laid the ground for hardcore hip-hop acts to follow. 

Their weapon of choice: 1993’s Enter The Wu-Tang (36 Chambers) — which celebrates 30 years on Nov. 9. Enter The Wu-Tang sparked a new brand of hardcore, gritty street rap that transported listeners with its dark sonic landscape. 

Filled with martial arts and comic book references, loogie-spitting posse cuts, and mystifying street tales, Enter The Wu-Tang drew audiences to the borough of "Shaolin." The album's darkly-brewed beats and mixes had an amateurish charm, but all nine tracks were laced with RZA’s early musical wizardry and ear for ominous, hard-hitting instrumentals. 

For every musical or budgetary limitation, Enter The Wu-Tang boasted some of the best lyrical assaults the genre has ever heard. Now-classic songs like "Da Mystery of Chessboxin’" and "Protect Ya Neck" and conjured visions of the Shaolin streets, and added to New York’s stronghold on the genre. 

Unlike the more socially conscious and jazz-influenced sounds of New York rap at the time, the influential album was marked with soundbites from kung-fu flicks and sped up soul samples with an eerie, grudgeful echoe. Among the gallery of inspiring cuts, "C.R.E.A.M. (Cash Rules Everything Around Me)" features a sample of the Charmels’ 1967 song "As Long As I’ve Got You." 

Despite the group’s size, every member had a stand out moment on the project. And most, with the exception of Masta Killa, have several. Method Man goes full nuclear on his self-titled track, Raekwon and Ghostface show early flashes of their collaborative magic on "Can It All Be So Simple," and the infectious charm of Ol' Dirty Bastard runs wild on "Protect Ya Neck." 

The album was off-kilter in design, but Wu-Tang carved a path for hard-edged acts to follow. The album even inspired New York instrumental soul group El Michels Affair, which released their own version of the album, Enter The 37th Chamber, in 2007 in echo of the legendary beats sampled on Wu-Tang's the classic project. 

Since its release, Enter The Wu-Tang has sold more than 3 million records and landed on countless all-time best album rankings. As of June 2023, the album is at the No. 27 spot on Rolling Stone’s 500 Greatest Of All Time list. For its relatively short length, Wu-Tang Clan's debut has had an outsized impact on hip-hop — both in terms of influence and the trajectory of its members. 

With Enter The Wu-Tang and their subsequent releases, Wu-Tang cornered the rap market in the 1990s. Before Wu-Tang, there were no other notable rap acts from Staten Island. While Brooklyn, Queens, Manhattan and the Bronx held most of the industry’s grip, Wu-Tang helped blaze the path for acts outside of those regions to flourish. 

While groups like Public Enemy, A Tribe Called Quest, N.W.A. and Run-D.M.C. are certainly influential, the star power within Wu-Tang is unique. Between the group’s debut and follow-up album Wu-Tang Forever — which was nominated for Best Rap Album at the 1998 GRAMMYs — GZA, Method Man, Raekwon, Ghostface Killah, Ol' Dirty Bastard, and others released critically acclaimed solo albums.

Method Man even received a Best Rap Performance by a Duo or Group GRAMMY for Tical’s "I'll Be There For You/You're All I Need To Get By" at the 1995 GRAMMYs. Outside the accolades, Raekwon’s Only Built For Cuban Links and Ghostface’s Ironman lit up the New York streets in 1995, and GZA’s Liquid Swords remains one of the more acclaimed outings from the group’s more withdrawn characters.

While some were more commercially successful than others, they all added to the group's influence and arguably proved its distinction for best rap group of all time. 

Method and New Jersey legend Redman brought their comedic chops to the big screen in How High. The pairing was like a hip-hop Cheech and Chong, and the film went on to become a cult weed movie classic. Like Meth, RZA and other members appeared in TV shows and films for decades. 

In 1995, Wu-Tang Clan established the apparel brand Wu Wear, one of the first artist-inspired lines in music history. It opened the doors for hip-hop culture in retail, and inspired a global interest in Wu-Tang's simple, raw style. The group and the apparel line helped usher in the militant street style of the era, complete with baggy jeans, oversized t-shirts, Timberland boots, durags, gold fronts, sports jerseys, and puff jackets. 

As the group grew in popularity, the members joined forces with business partner Oliver "Power" Grant and opened four Wu Wear stores across the country, including one on Victory Boulevard in Staten Island. The line was carried by retail giants such as Macy’s and renamed Wu-Tang Brand in 2008, and Grant discontinued the Wu-Wear line. But after RZA joined hands with Live Nation Merchandise, the brand was relaunched in 2017. 

The cult interest in Wu-Tang's image continued. In 1999, Powers developed a video game centered on the group, called Wu-Tang: Shaolin Style. The 3D fighting game for PlayStation featured characters based on the group members’ stage personas and mirrored the martial arts themes in their music. They also provided voiceover work and music contributions to the four-player game. 

Other artists followed Wu-Tang's blueprint in the decades since the group debuted. Acts like Mobb Deep, Nas, the Notorious B.I.G. and others adopted the hardcore rap style mastered by Wu-Tang — but none harnessed the same manpower or presence as the group over the decades. But the 2010s saw the re-emergence of rap supergroups. 

In Harlem, the Diplomats and ASAP Mob captured the same collaborative and entrepreneurial spirit of Wu-Tang, but with a more varied musical approach. Out West, the Tyler, The Creator-led Odd Future surpassed the 11-member group in scale, but their work and impact haven’t matched that of the Staten Island collective. 

The closest to mirror Wu-Tang was Pro Era, which adopted the classic, boom-bap sound of the '90s. The mega group also pursued an assortment of branding and entertainment ventures, and one of the group’s founders, Joey Bada$$, even played Inspectah Deck in the Hulu biographical series "Wu-Tang: An American Saga." The group’s presence also inspired future Staten Island products like Killarmy, G4 Boyz, and Cleotrapa.

Given the group’s accolades and cultural impact in the decades since their debut, it’s true: "Wu-Tang Clan ain’t nothing to f— with." Its members have redefined longevity in rap by continuing to have a hand on the pulse of popular culture, both in music, film, TV, and entertainment. Few other groups have matched their successes, and as the collective continues to etch its path, there’s no telling how many more barriers they will break. 

At night, he’s laying down verses. By day, rapper Anthony ‘Dappa’ Samuels runs a day care in West Philly

Electrifying performances, late-night studio sessions, and endless tour stops: The lifestyle is second nature to Philly rapper Anthony “Dappa” Samuels, whose connections and lyrical prowess have landed him on stages with some of the biggest names in the industry.

Equipped with charisma and punchy lyrics to match, the 30-year-old has performed with the likes of Fabolous, Machine Gun Kelly, Action Bronson, and Ty Dolla $ign. He’s collaborated with Westside Boogie, Stalley, Benny the Butcher, and other notable hip-hop stars.

But that’s only half his story.

Between the late nights in the studio and the days traveling from one tour stop to the next, Samuels happily embraces his role as “Mr. Anthony,” the owner of West Philly’s Young With Options Academic Center.

After quitting a job in accounting back in 2017, Samuels was encouraged by one of his mentors to pursue his love for child care and open the learning center. That year, he began operating out of a rowhouse at 53rd and Market Streets. “My overall vision was to have a creative arts program or creative art school,” he said. “That’s been a passion of mine for a long time, and we’ve been able to incorporate it here.”

The day care’s multicolor marquee hangs outside a powder blue rowhouse adorned with painted clouds. The space is a wonderland for young kids with bright eyes, endless energy, and an insatiable appetite for learning.

As Samuels walks through the day-care doors, kids look up from their cots with smiles as bright as the center’s crayon-colored walls. “Hey, Mr. Anthony,” they yell out in cheer.

Samuels and assistant director Dinnelle Jordan help organize poetry, music, and acting classes in the multi-floor space. Last month, they started a dance studio on the top floor, where they teach majorette, hip-hop, ballet, and other dance and exercise courses.

Most of the children hail from low-income families from West Philly.

Janelle Walls has been bringing her 7-year-old daughter to Young With Options since she was 1. Walls continues to send her child because of Samuels’ influence and willingness to support her family, even when she couldn’t afford the fees.

“One word I use when speaking about [Samuels] is ‘alignment,’” she said. “He isn’t at the school preaching positive behavior to the kids and then going into the studio and pushing a different message. Everything about him and what he does is consistent with the Young With Options brand. To me, it’s a message to kids that you can be yourself and still be successful.”

In the five years she’s worked with Samuels, Jordan said he’s been a consistent light of positivity. While other rappers dive into fast food chains and clothing lines on the side, his venture into child education speaks to his love for the youth, she said. “The fact [that] he helps other families go to work while looking after their children was a brilliant idea,” Jordan said. “It just goes to show how much he cares about his community.”

As a kid growing up in the Strawberry Mansion section of North Philly, Samuels said he seldom saw Black men with legitimate businesses, especially those revolving around childcare. “I love being able to be there and be hands-on,” he said. “I take a lot of pride in that, and it actually helps me with music and in life. I know I have to be that mentor and can’t do anything illegal, snap out, or make bad decisions. I have to stay solid.”

Samuels said being a day-care owner has had an impact on his music. He’s made a conscious effort to veer away from lyrics heavily revolving around street life. He knows his students are listening to his music, and their parents are keeping a watchful eye.

“I’ve seen and been through a lot,” he said. “I’m from the same environment that the kids in my day-care are from. I was one of those little kids, too. That’s what I love about being here. A lot of these kids, especially the little boys here, look like me and act like I did at one point in time.”

Samuels performed at the 2023 Roots Picnic Music Festival and acted alongside Danielle Macdonald in the film Patti Cake$. He was a stand-in for Michael B. Jordan in 2015′s Creed.

Legendary Philly artist Freeway said Samuels’ rap skills alone were enough to connect the two artists. But after hearing about Young With Options and the rapper’s other endeavors, he knew Samuels was cut from a different cloth.

“He’s always trying to go to the next level and push the envelope,” the “What We Do” artist said. “I feel like he’s going to have a long career and branch off into movies and different things outside of music every once in a while.”

Samuels said he wants to continue expanding as an artist and entertainer. But in that pursuit, he plans to open more academic centers so more children have a place to hone their creative arts skills.

“It’s all about me making a difference,” Samuels said. “I’m really big on the people, so I’m working to get bigger and have more day cares in the future.”

– The Philadelphia Inquirer

Essential Hip-Hop Releases From The 2010s: Ye, Cardi B, Kendrick Lamar & More

Few genres have evolved as remarkably as hip-hop over the past five decades, and the eerily recent, yet, distant 2010s saw the genre at its most progressive. Legendary acts and fresh-faced stars pushed rap’s cultural and musical bounds, opening a pathway for a new class of artists to emerge, and for overlooked regions to gain their deserved recognition. 

With the expansion of hip-hop’s mediasphere, artists that would’ve been confined by their locale crossed the invisible barriers of rap music to establish themselves as mainstream success. Canada-born stars PartyNextDoor, The Weeknd and Drake took over rap the same way the Brits took over rock music in the 1960s, and it was made possible by the boundless nature (and unprecedented sonic access) of today’s rap fan. 

The emergence of SoundCloud elevated lesser-known talents including Playboi Carti, Lil Uzi Vert, 21 Savage, the late Juice Wrld to superstardom at a rapid pace. The era also marked a sonic turn in the industry, which saw artists merge their styles with those of other regions. That’s why artists like Asap Rocky adopted elements of Houston’s chopped-and-screwed sound in his early discography, despite his Harlem origins. 

Legacy acts like Jay-Z, Kanye West, Eminem, and Nicki Minaj continued their reign as rap heavyweights, with record sales and award wins showcasing their influence. The period also saw the emergence of hip-hop’s three horsemen – Drake, J. Cole and Kendrick Lamar – who carved their legacies with chart-topping hits and groundbreaking albums throughout the 2010s. Their contributions, as well as those from Future, Big Sean, Travis Scott, and Chance the Rapper, set the stage for the decade. 

Read on for 10 of the most consequential releases of the 2010s.

Ye - My Beautiful Dark Twisted Fantasy (2010)

Just a year removed from interrupting Taylor Swift on stage during the 2009 MTV Video Music Awards, Kanye West, now known as Ye, produced arguably the best rap album of the decade, My Beautiful Dark Twisted Fantasy. 

It was a career turn that’s more familiar to rap fans in recent years, but the Chicago rapper snapped back with a glossy, epic-level album that was a culmination of his best work to that point — or maybe ever. From "Dark Fantasy" to "So Appalled" and "Gorgeous," West was at the peak of his lyrical powers, with the rapper-producer exchanging sharp-tongued lyrics with wordsmiths like Pusha T, CyHi The Prynce and Raekwon.  

The album also set the stage for one of the best collaborations of the year, with West, Rihanna and Kid Cudi merging their creative powers to create the wondrously rhythmic, GRAMMY-winning hit, "All of The Lights. And Nicki Minaj fans still reference the star’s verse on "Monster," which saw the Jamaica Queens native rise above rap titans Jay-Z and Rick Ross on the smash-mouth track. 

Wiz Khalifa -"Black and Yellow" (2010)

After making his name in the mixtape circuit with classic projects Kush & Orange Juice and Flight School, Wiz Khalifa’s  mainstream breakthrough came in the form of 2010’s "Black and Yellow." The hit song bolstered the Pittsburgh rapper’s profile in time for his debut studio album, Rolling Papers, and put his hometown and Taylor Gang crew on the hip-hop map.

With the Pittsburgh Steelers making it to the Super Bowl in 2011, the Stargate-produced hit became the team’s unofficial anthem and spawned other remixes in the same vein. "Black & Yellow (G-Mix)" featuring Snoop Dogg, Juicy J, and T-Pain, Brooklyn rapper Fabolous honored the New York Yankees with "White and Navy" and Lil Wayne paid homage to the Green Bay Packers with  "Green and Yellow."

The success of "Black and Yellow" opened the doors for Khalifa and his stable of Taylor Gang talent to flourish, namely artists like Ty Dolla $ign, Chevy Woods, and Three 6 Mafia legend Juicy J. The song also placed a brighter spotlight on Rostrum Records and recent signee Mac Miller, who was months removed from releasing his acclaimed K.I.D.S. mixtape and would later become a star before his unexpected death in 2018. 

Chief Keef - "I Don’t Like" (2012)

The city of Chicago was set ablaze with the release of Chief Keef’s "I Don’t Like." The Young Chop-produced track popularized the city’s drill sound, which established a new influx of talent bred from the Windy City and a subgenre later adapted by UK and New York rappers like Fivio Foreign and the late Pop Smoke. 

The impact of the street hit led to its inclusion on the G.O.O.D. Music compilation project, Cruel Summer, featuring artists Pusha T, Kanye West, Big Sean, and Jadakiss. "I Don’t Like" was later placed on Keef’s debut release, Finally Rich, helping further catapult the Chicago artist to mainstream notoriety. The song is still credited as the launching pad for the drill movement, with Keef viewed as the forefather of the subgenre as a whole. 

Kendrick Lamar - Good Kid, M.A.A.D City (2012)

For many hip-hop fans, Kendrick Lamar’s Good Kid, M.A.A.D City reestablished the West Coast’s grip on the rap game, which for years, was singularly held by The Game. 

After the release of Lamar’s independent album Section.80, his second turn took more of a mainstream approach while chronicling his teenage years in the gang and crime-ridden streets of Compton. He enlisted artists like Drake for the flowy, Janet Jackson-sampling hit, "Poetic Justice," and drew in legends like Dr. Dre for "Compton" and Jay-Z for "Bitch, Don’t Kill My Vibe - Remix." 

The multi-platinum project was produced by Dj Dahi, Sounwave, Hit-Boy, Scoop DeVille, Just Blaze, and others, who delivered atmospheric and tight-bass beats for Lamar’s narrative-driven concept album to flourish. Good Kid, M.A.A.D City earned Lamar four GRAMMY nominations at the 2014 GRAMMY Awards, including Album Of The Year. And while he didn’t take a gramophone home during that night, his major label made him the face of West Coast rap for years to come. 

Future and Drake - What a Time to be Alive (2015)

After cranking out moderate hits like "Tony Montana" and "Never Satisfied," Drake and Future linked up for an Avengers-level collaboration, which culminated into 2015’s What a Time to be Alive. 

The project came together after Drake met with Future in Atlanta for six days. Their first recording was "Digital Dash," and from there, the two artists merged their respective sounds together for a hyper-trap mixtape filled with hits like "Jumpman" and "Big Rings." On the production side, What a Time to be Alive was largely handled by executive producer Metro Boomin, who produced or co-produced eight of the project’s 11 songs, alongside fellow beatmakers Noah "40" Shebib, Allen Ritter, Southside, Boi-1da, and others. 

The 2015 release also foreshadowed Future and Drake’s later collaborations. Future enlisted artists like fellow Atlanta rapper Young Thug for Super Slimey and Lil Uzi Vert for Pluto x Baby Pluto, and Drake linked up with 21 Savage for 2022’s Her Loss.  

Rae Sremmurd - "Black Beatles" (2016)

After scoring hits like "No Flex Zone" and "No Type,"  brothers Swae Lee and Slim Jxmmi literally had the world in suspension with the 2016 hit "Black Beatles" featuring Gucci Mane.  The "SremmLife 2" single sparked the viral mannequin challenge, which saw social media users stand frozen in time as a camera filmed their surroundings with their song playing in the background.  

Internet trends aside, the song was a massive hit that landed the group and Gucci Mane their first No. 1 song on the Billboard Hot 100. The Mike Will-produced track also pushed additional sales of the duo’s second album, which went from selling 30,000 equivalent units in the first week to eclipsing one million sales by November 2017. 

Jay-Z - 4:44 (2017)

With a resume as stacked as Jay-Z’s, his claim as the greatest MC of all time was viable long before the release of 4:44. But the late-career release did more than just add to his illustrious discography; it was one of the most complete and transparent bodies of work Hova has ever produced. 

On tracks like "Kill Jay-Z," the Brooklyn rapper stripped his ego-fueled moniker to give listeners a snapshot of his upbringing and past failures as Shawn Carter the man. He takes a step back to reflect on his mother’s sexuality on "Smile," and the challenges he faced in his marriage to Beyoncé on the title track. 

While many viewed 4:44 as a response to Bey's Lemonade album, the project also touched on the importance of shared success on "Legacy" and the push for generational wealth on "The Story of O.J." 4:44 garnered three nominations at the 60th GRAMMY Awards, including Song Of The Year and Album Of The Year. 

Migos - "Bad and Boujee" (2016)

During the 2017 Golden Globe Awards, rapper and Emmy-winning actor Donald Glover had a confession: Migos’ "Bad and Boujee" was the "best song ever." By then, the 2016 single was already a popular viral hit, with memes surrounding the lyrics "rain drop, drop top" bubbling up online. But Glover’s shoutout helped the G Koop and Metro Boomin-produced hit to reach the top spot on the Billboard Hot 100, a first for the Georgia-born rap group and featured artist Lil Uzi Vert.

"Bad and Boujee" established the Migos as the hottest rap group of the era, and spearheaded each member’s solo projects and business ventures. The multi-platinum single was even nominated for Best Rap Performance at the 2018 GRAMMY Award. 

Drake - "God’s Plan" (2018)

With countless across the 2010s, it’s hard to choose which Drake record made the biggest splash during the era, but 2018’s "God’s Plan" has a case when it comes to global reach. Produced by Cardo, Young Exclusive, Boi-1da, and long-time collaborator Noah "40" Shebib, the GRAMMY-winning single topped the charts in 14 countries while posting record-setting streaming numbers.

Though the pop-trap hit was met with mixed reviews upon its release, "God’s Plan" shattered Apple Music and Spotify first-day streaming numbers with 14 million and 4.3 million, the most of any song that year on both platforms. By the first week, the song climbed to 82.4 million total streams. 

"God’s Plan" was the lead single for Drake’s EP Scary Hours and fifth studio album Scorpion, and notched the Toronto artist Best Rap Song at the 2019 GRAMMYs. The song’s music video, which showed the rapper giving out a million dollars to people in Florida, also made waves online, amassing countless social media memes and over 1.5 billion views on YouTube as of July 2023.

Cardi B - Invasion of Privacy (2018)

The story of Cardi B, who rose from reality TV star to GRAMMY-winning artist, proved there could be more than one Queen ruling over the rap game. And her groundbreaking debut, Invasion of Privacy, inspired a new legion of women artists with dreams of occupying their own respective thrones. 

With street anthems like "Bodak Yellow," "Bartier Cardi," and the reggaeton-inspired "I Like It" featuring J Balvin and Bad Bunny, Cardi showcased her knack for catchy hooks, sharp lyrics, and the colorful personality found beneath the brash, aggressive flow. Producers DJ Mustard, Allen Ritter, Benny Blanco, Boi-1da, and others elevated the project to album of the year consideration. 

Along with winning Rap Album Of The Year at the 2019 GRAMMYs, Invasion of Privacy took the No. 1 spot on the Billboard 200 upon its release, making Cardi only the fifth female rapper to reach the top of the charts at the time. Even in the years after its release, the album continues to make history for the "WAP" artist, who became the first woman to have all of her album’s songs reach platinum status when Invasion of Privacy reached the milestone in 2022, according to Billboard. 

– The Recording Academy/GRAMMY.com