Charting Drake's Unforgettable Path To 'Honestly, Nevermind'

Just hours after its announcement, Drake released the surprise album Honestly, Nevermind on June 17. The dance and house-inspired record, his seventh studio effort, further proves the pop icon's transcendent abilities and his willingness to extend his artistry to its furthest limits.

On the 14-track project, Drake casts his boisterous rap persona aside and flows over the reverberating sounds and soothing piano keys of South African house and American club music. Collaborators Black Coffee, Noah "40" Shebib and Gordo (formerly Carnage) steer the Toronto rapper and singer on a course of creative free flow, allowing his wistful lyrics and airy vocals to shine on "A Keeper," and "Falling Back."

Despite his stature — and ability to seemingly shift the course of hip-hop and pop at will — Drake has never dedicated an entire project to embark on a new musical pathway. But after being the face of mainstream hip-hop and pop for over a decade, there was no better time to delve into a state of experimentation. Enter, Honestly, Nevermind.

From hip-hop love ballads to strip club anthems and Afro-Caribbean tunes, the four-time GRAMMY winner is responsible for some of the era’s greatest hits. Whether melding melodic bridges and hooks with rap, or dabbling in Afrobeats and British grime, Drake has morphed the pop music soundscape to his liking without compromising his creative intuition — a habit that sprouted the moment he gleamed under the industry spotlight. 

Drake came into the spotlight at an auspicious time, when hip-hop heavyweights like Jay Z, Eminem, Kanye West, Rick Ross and his mentor Lil Wayne sat atop the hip-hop leaderboard and an intense auto-tune phase met its end. Drake's  2009  debut EP, So Far Gone, shook the world by fusing the timbre of slow-grind R&B with the spirit of braggadocious rap.

The EP’s break-out single, "Best I Ever Had," peaked at No. 2 on the Billboard Hot 100 and garnered his first of many GRAMMY nominations — one for Best Rap Song and Best Rap Solo Performance. The "Nice For What" artist had officially created a distinct sound that elevated him to early superstardom.

Drake wasn’t the first artist to sing and rap on his songs, but in an interview with the Jewish Chronicle in 2012, he declared himself the first person to do it at a high level. "There were people who incorporated melody before me, but I would deem myself the first person to successfully rap and sing."

Backed by the Young Money Entertainment hype machine, Drizzy continued his success in 2010 with his first studio album, Thank Me Later. The project boasted concert-ready hits like "Over" and "Fancy," and threaded moments of soul-stirring emotion and honesty on "Fireworks" and "Shut It Down." With its commercial and critical success, the great Canadian hope fulfilled the colossal expectations set upon his shoulders.

Off the heels of his debut project, Drake endeared rap fans with his vulnerability. But this was a pocket he had to carve out for himself and fend against the "soft rapper" label that loomed over his early career. 

"I wish that we lived in a time and a generation where people would stop viewing my honesty as overly emotional," Drake told GQ in 2011 ahead of the release of his second album, Take Care. "People always act like I spend my life crying in a dark room. I don’t, I’m good. I’m a man. I want to be remembered as an artist that gave you a piece of me, as opposed to some surface bulls<em></em>*t. I don’t think people realize that we die, we leave here, and either they forget about you or remember you. And how they remember you is up to you. I just want to be remembered as a poet that was open and honest because I wake up every morning and I’m me." 

But instead of disrupting his accent, the vulnerable Take Care earned Drake his first GRAMMY Award for Best Rap Album and cemented his name among hip-hop’s elite with "Headlines," "Marvins Room" and "The Motto." While Thank Me Later was a respectful debut, Drake felt the latter project offered a firmer grip on his artistry and was a better reflection of the culture of his hometown.

"I came back home and reconnected with my friends… and just realized that we have a true opportunity to again establish ourselves separately from everybody else," Drake said in a sit-down with Elliot Wilson and B.Dot of Rap Radar in 2019. "So, that was when we were truly hellbent on we’re going to have our sound, that sounds like our city, and it’s going to be dark and it’s going to be moody and it’s going to sound like how cold it feels outside."

From his debut Thank Me Later to Nothing Was The Same, Drake reconfigured the limits of rap. His work continued to expand the genre to the outer banks of R&B — paving the way for other rapper-singers like Tory Lanez, Post Malone and the late Juice WRLD.

But it wasn’t until 2016’s Views that Drake veered from his signature sound and began exploring yet another genre. The seeds of "AfroDrake" were sown on album standouts "Controlla," "Too Good" and "One Dance," (his first No. 1 record), further inspiring other artists to delve into the Afrobeats, reggae and dancehall lane.

Drake’s fascination with Afrobeats and dancehall continued on the sonic mishmash More Life in 2017, where songs like "Blem" and "Madiba Riddim." Perhaps a prelude to the sounds of Honestly, Nevermind, the then 30-year-old artist also ventured into UK drill with "Gyalchester" and the Giggs-assisted "KMT" on the project, and made room for British grime maven Skepta to shine on "Skepta Interlude."

Drake has traversed between varying sounds throughout his discography, flirting with house and dance as early as 2011 with the Rihanna-assisted "Take Care." The artist later delved into synth-soaked house cuts on 2013’s "Hold On, We're Going Home," foreshadowing a shift to 100-BPM electro tunes.

As Drake has ascended to icon status in the past 13 years, he’s continued to experiment with various sounds and musical subcultures, reshaping them to fit his own musical taste. But accusations of cultural appropriation began to swirl with the release of the UK funk and dancehall smash "Once Dance," despite the song featuring Afrobeat artist Wizkid, one of the biggest names in the genre.

Drake dismissed the claims in a 2019 interview with Rap Radar.

"The definition of appropriating a culture is not supporting that culture, doing songs with people who are deeply rooted in that culture, giving opportunity to people who are in that culture, that’s not appropriating," he said. "Any time I embark on one of those journeys, I ensure that I'm not only paying all due respect verbally but like I make a point to give opportunity to people that I respect."

Following the success of More Life, Drake's 2018 effort, Scorpion, was a further declaration of his genre-hopping prowess. Songs like the stadium-filling "God’s Plan," sorrowful "Jaded," and the eerily soothing Michael Jackson collab on "Don’t Matter To Me” evenly split the double-sided album into R&B and rap tracks.

Between the 2020 mixtape Dark Lane Demo Tapes and his 2021 studio album Certified Lover Boy, Drake continued to exercise his range, releasing Atlanta trap anthems, brooding R&B songs, and Afrobeat and UK drill records. He developed a formula that generated massive streaming numbers, as his lyrics and songs like "Toosie Slide" and “Way 2 Sexy” became the subject of TikTok videos and Instagram captions. Still, Drake's sound had grown increasingly redundant and the artist was in need of a creative audible. From that standpoint, Honestly, Nevermind delivered.

The album is by far the biggest sonic leap Drake has taken in his nearly 15-year career. Like Kanye’s Yeezus, Drake’s latest effort adopts a sound untouched by hip-hop acts of his caliber while dividing his allies and skeptics. Honestly, Nevermind's dive into house and dance music — both sonically and in its use of producers — further fueled a sense of confusion among rap fans who are unaware of the queer, Black history and influence of the two genres.

The creative detour has birthed lengthy Twitter debates and memes of the highest virality, with folks giving their take on the success or failure of Drake’s artistic pivot. Since its release, Honestly, Nevermind has largely received mixed reviews, with an assemblage of fans either praising or mocking Drizzy’s genre shift.

Publications have been split on the album, with Pitchfork’s Alphonse Pierre writing, "It’s light and breezy, and the songs flow right into each other like a DJ mix, not unlike 2017’s More Life." While the album should work, Pierre opined that Honestly, Nevermind "feels a little empty for one glaring reason: Drake’s writing lacks its former zest." Other music critics have applauded the massive departure, with Rolling Stone Senior Editor Jeff Ihaza writing that Drake created "a collection of blissful dance tunes constructed for embrace and abandon." Honestly, Nevermind, Ihaza continued, is Drake leaping beyond his peers for a "refreshing sign of what’s to come." 

Drizzy appears unbothered by the criticism that’s come with the new release. "It's all good if you don't get it yet. It's all good. That's what we do. That's what we do," Drake said during the album's release party, per Complex.

Honestly, Nevermind is projected to sell between 210,000-230,000 album-equivalent units based on early projections by HitsDailyDouble. And according to Billboard, the album has broken the record for most first-day streams by a dance album on Apple Music, only taking one hour to achieve the feat.

Whether it alienates his listeners or draws in a new legion of fans, Honestly, Nevermind signifies Drake’s willingness to take creative risks and, like Kanye, allow those artistic pursuits to grow in favor over time and inspire other mainstream hip-hop acts to explore the depths of hip-house.

– The Recording Academy//GRAMMY.com

The Ascent Of Baby Keem From Underground Rapper To Grammy-Winning Artist

Once obscure from the bright lights of mainstream rap, the name and profile of Baby Keem has risen the past year with the release of his debut album, The Melodic Blue, elevating him from an underground treasure to one of the genre’s most promising young stars.

Off the heels of sleeper-hit “Orange Soda” in 2019, the 21-year-old artist has scaled the Billboard charts with songs like “Range Brothers” and “Family Ties,” both assisted by his Pullitzer Prize-winning cousin Kendrick Lamar. His freshman album drew critical praise and some hardware to show for his musical ascension.

The Vegas-raised artist, born Hykeem Jamaal Carter Jr., was named Billboard’s first 2021 R&B/Hip-Hop Rookie of the Year and received three nods for the 64th Grammy Awards, including Best New Artist. He didn’t take home that coveted award — bested by Olivia Rodrigo — but was still able to take the Grammys stage for a win in the Best Rap Performance category.

Keem, the once faceless artist who hid behind palette-styled cover arts early in his career, has stepped firmly into his place as a transcendent musical talent, expanding from his enigmatic underground status to a known product of today’s sound. But even before his freshman debut and his signing to Kendrick Lamar’s pgLang media company, Keem started rapping at age 13, eventually honing his skittish flow and charismatic delivery over a cheap microphone.

“When I really started, I was 13 and I had Apple studio sh*t on my computer,” Keem said in an interview with Lamar for the 40th Anniversary Issue of i-D Magazine. “I had borrowed $300 from my grandma and I got my stuff on Craigslist. I was probably 15. I got a mic for $50. It was sh*t but it worked. So, I just started learning on that. I made it work.”

From the point his music developed, he landed a few production credits on Kendrick Lamar’s Black Panther soundtrack and the albums of Top Dawg Entertainment associates Jay Rock and ScHoolBoy Q. Keem gained some traction from his first mixtape The Sound Of Bad Habit in 2018, which set the stage for his stop-and-go flow to shine, rapping “Dare I say it / B*tch, I’m Baby Keem, I don’t have time for trends” on the opener “Wolves.”

His name flashed to the masses with Die For My B*tch a vivacious and stylishly moodish project, with the standout track “Orange Soda” becoming a platinum-certified hit because of the song’s pulsating beat, hilariously cheeky lyrics, and outward brashness. Despite the buzz from Keem’s first two mixtapes, much about him was still a mystery.

Back then, an image or interview with the California-born artist could barely be found. But things changed once rumors about Keem’s affiliation with Lamar began to swirl, and soon, the cloak of invisibility surrounding him would shed as their kinship was revealed. As an artist, Keem didn’t lean on their relationship at first. Instead, he revealed in an interview with The Rap Pack that he worked on his music without the “Alright” artist knowing. That way, he could come into form on his own and leave any thoughts of nepotism to the wayside. “He didn’t even know I made music for a while,” Keem said. “He was on some, ‘What do you want to do?’ And I was like, ‘Man, I just want to go to college, bro. I’m going to figure it out.’ I wasn’t even 100 percent sure I was even good at music.”

Keem later added: “If I wasn’t ready to like do what I’m doing now, then it wouldn’t be happening, you know what I’m saying? Even in the process […] I wouldn’t even ask for anything. I didn’t send him my music until later, later. I just wanted to make sure it was from me personally; I wanted to make sure it was owned.”

That was then, but now, Keem has doubled down on his relationship with Lamar and squared his focus on refining his creative process and broadening his sound. As Keem highlighted in an interview with Ebro Darden in October, everything he does is in service of the music. No matter the occasion, he’s always searching for things that spark inspiration and lead to his evolution as an artist, songwriter, and record producer:

“I don’t really leave that mold. I feel like when I go home, everything I do is for the sake of the music. If I watch a movie, or if a play a video game, I’m studying something. There’s something in there I can use, especially a movie for sure. If I watch Netflix right now, I’m watching the way it’s shot because I want to shoot a music video, or I’m looking at the actors and studying them in their gestures because I might want to mimic or take inspiration from it.

I try to have my moment, but I be bored. Like, people go on vacations and things like that and I’m not there yet. I don’t know how to go on vacation yet.”

From his first project to this year’s Grammy, Keem has carved out a lane all his own, using his frenetic and experimental sound to pierce through the guards of hip-hop circles. Once overlooked, he’s now recognized as one of the industry’s young musical supernovas. On “Trademark USA,” he declares his placement in rap, “I took the torch / I quit being nice.”

His Grammy win only serves as affirmation for his current spot, and the one he’ll be in the future. But for now, he’ll enjoy the ride, and in time, learn to take the proper vacation he deserves.

– UPROXX

Don Toliver closes Rolling Loud's SXSW showcase with thunderous performance

The final hours of Rolling Loud's South by Southwest showcase were very, very Texas. 

After Houston legend Trae the Truth took center stage Saturday, drawing in lovers of syrup-sipping tunes from the city's musical roots, emerging trap-rap and R&B crooner Don Toliver crept under the platform's blistering lights to the horns of "After Party."

Fans jumped over discarded beer cans and water bottles inside the mosh pit, screaming "Donny" over the stage's booming speakers and whiffs of marijuana smoke at Stubb's Waller Creek Amphitheater.

As many fans as there were inside the venue, just as many were stacked inside the divided entrance lines, with many able to catch only the echoing sounds of Toliver's electrifying vocals.

The "What You Need" artist started out with ear-rattling tunes like "Backend," "Cardigan," and "HAD ENOUGH" before switching to his more atmospheric and wavier standouts.

His dark silhouette could be seen under the bright lights and smoke cannons while he zipped from one end of the stage to the other, enchanting fans with his fiery energy and harmonic runs as he transitioned between songs.

The neo-Houston artist couldn't help but confess his love for his hometown and the city of Austin, where many of his day-one fans reside and have watched as he's grown in musical stature.

Collaborations with artists like Kanye West and Kid Cudi on "Moon" and Eminem on "No Regrets" are evidence of his expansion since 2018's "Donny Womack" and a sign of what's to come from the 27-year-old headliner.

As he closed out his set with "Can't Feel My Legs," Donny Womack gave his respect to Austin and Rolling Loud, which stood behind the emerging talent as he's racked up popular songs like "No Idea," "5X" and others from his deepening musical index. 

"Austin, I love y'all," he said as he walked off the Rolling Loud stage to a roaring crowd. 

– Austin 360

'An earworm that never left': Columbus jazzman embraces musical gifts to inspire others

For jazz musician Miles Smith, the poignant sounds of classical strings and soothing tunes from the likes of Duke Ellington, John Coltrane, and other legends of the genre echoed through his home. 

There was never a moment of dullness, Smith, 21, said. Every morning, his ears were filled with the reverberating sounds of trumpets, saxophones and piano keys, with jazz seemingly becoming an inescapable fix.

And with both his parents dedicated musicians and music professors at Ohio State University, the Fort Collins, Colorado native — who moved to Columbus at age 12 —said his  culmination as an instrumentalist was a near formality.

"I like to joke that I was either going to become a musician or be disowned by my parents," Smith said jokingly.

Named after American trumpeter Miles Davis, Smith, now a Dublin resident, picked up the drums at age 3 before switching to the trumpet in sixth grade. From there, "jazz was an earworm that never left his body," Smith said.

"That was the turning point," he said. "I pick up the trumpet in sixth grade and think, 'Maybe this will work.' I picked it up, notes started coming out, it was feeling pretty good."

Instead, his affinity for jazz music soaked deep within him, becoming a sequential part of his every day. And while many his age gravitated to other popular R&B and hip-hop artists, he leaned toward the genre that got its start in the backwaters of New Orleans. 

"It's something to be prideful about," he said. "With jazz becoming a lost art, but still very present even in 2021, is something I'm very proud of. It found its way to me, and jazz music just felt right." 

An affinity for teaching

Now, Smith is a member of the OSU Jazz Emsemble and the OSU Fusion Jazz Ensemble, led by his father Mike Smith.

As he held a picture of a younger Miles Smith resting in his arms as he conducted a band, Mike, 61, looks at his son's artistic growth in awe. 

“He has an absolutely amazing ear," Mike said. "He can hear (the sounds) and spit them out. He formed an intimate relationship with the trumpet. He could figure them out and play them out.”
Mike, a lecturer and jazz professor at OSU, said even during those early stages, he knew Miles would morph into an incredible artist.

That never shocked him. What surprised him is Smith's affinity for teaching, a role he vowed he’d never do.

“I'm thrilled by it," Mike said. "I really am.

"Me and his mom laugh at it because they seemed to do anything but teach. Both of them have found they excel at it. It’s funny but it's heartwarming to see it happen. I hear him giving lessons on Zoom to people and I marvel at how good he is at that.”

Between his commitments at OSU, Smith works as an instructor at various Columbus-area schools and previously held teaching stints at the Lincoln Theatre, a place he frequented often as he built up his own command of the leadpipe. 

Smith's influence on local musicians

Gamal Brown, associate director of The Lincoln Theatre, said Smith’s involvement there has been an incredible addition and has provided assistance toward to developing local musicians through practice and education.

“I'd love to see organizations use (Smith) as the poster child for what jazz is in the city," Brown, 49, said. "They would benefit from him as a source,"

Smith said he works as an instructor to inspire other young, Black kids to embrace their inner musician, just as his professors and mentors did for him. 

Along with his parents’ influence, Smith credits the mentor-to-mentee relationships he’s developed with famed musicians and former professors for his musical maturation. 

Having met and briefly instructed Smith when he attended OSU, Jon Lampley, 32, said he had the talent from the start.

‘He had talent from the start’

Lampley, who currently plays with the house band of "The Late Show With Stephen Colbert," quickly recognized Smith's desire to be great in the time they spent together.

From listening to Smith, Lampley said he knew he had the tools to be a great musician.

"I gravitate towards people who are inspiring and uplifting, and to be able to have a direct line of inspiration at an early point is really cool," he said. "I'm excited to see how Smith progresses, and hopefully, we can make some music in the not-so-distant future."

Anthony Stanco, 32, Smith's former trumpet professor at OSU, said the young musician's budding talents are only surpassed by his dedication to the craft.

"I've always been blown away from his talent," said Stanco, who currently works as a professor at Michigan State University. " To play this music, you have to be around the culture, and Smith does that."

From transcribing the solos of Miles Davis and fellow trumpeter Clifford Brown, Stanco said given Smith's love of the genre, the sky is the limit.

"If you take care of the music, the music will take care of you," he said. "That is huge, and I don't see him having a national name as a far stretch. As his previous instructor, I'm going to help as much as I can."

As his young musical career marches forward, Smith said there are many things he wants to pursue. While grad school is a possibility, he's thought about a full-time role at the Jazz Arts Group or the Columbus Jazz Orchestra and, more recently, teaching on the collegiate level like his two parents. 

But above all, Smith said he wants to reach the heights of Lampley and others who have inspired him. 

– The Columbus Dispatch

'He influenced everything': Austin musicians react to Vicente Fernández's death

Vicente Fernández endeared himself to generations of fans with his enchanting voice and songs of love, loss and life in rural Mexico. He made his name across the border, but the legend's death on Sunday saddened admirers across Texas, including in the Austin music community. 

"Fernández was 'El Rey de Canción de Mariachi,'" said singer-songwriter Patricia Vonne, 51, a San Antonio native and fixture on the Austin music scene. 

"He was the voice of Mexico that will never be forgotten," she added. "He was Elvis, Sinatra and Tony Bennett rolled into one. He will be sorely missed."

Fernández was called the "King of Rancheras." Before he died at 81, Chente, as he was known to fans, recorded more than 100 albums, sold over 70 million copies, starred in 34 films in Mexican cinema and recorded more than 300 songs. Those songs, like "Por Tu Maldito Amor" and "Volver, Volver," made him royalty in the Latin music world. 

He died in Guadalajara in his native state of Jalisco, four months after being hospitalized and diagnosed with Guillen-Barré syndrome, according to a family statement. News of the singer's death was announced in a post on his official Instagram account.

"Fue un honor y un gran orgullo compartir con todos una gran trayectoria de música y darlo todo por su público. Gracias por seguir aplaudiendo, gracias por seguir cantando,“ the caption read. (Translated from Spanish to English: "It was an honor and a great pride to share with everyone a great musical career and to give everything for his audience. Thank you for continuing to applaud, thank you for continuing to sing.")

With his signature charro outfit and embroidered sombrero, Fernández brought ranchera music to the international stage. 

Having grown up listening to songs like "El Rey" at family cookouts, weddings and quinceañeras, Austin musician Stephanie Bergara said the loss of Fernández is devastating, especially for those who grew up in and around mariachi culture. 

"He influenced everything," said Bergara, a 35-year-old local performer who also fronts the Selena tribute band Bidi Bidi Banda. "Everyone and everything about Mexican culture can be traced back to (him)."

On the day Fernández died, Bidi Bidi Banda posted a picture of him and Selena to their social media accounts, with the image highlighting the impact the two beloved  musicians shared, Bergara said. 

"I think they're having an epic concert up in heaven — drinking tequila and singing for everybody up there," she said. 

Although he grew up outside the mariachi culture, Bradley Jaye Williams, 60, of Austin band Conjunto Los Pinkys said Fernández transcended musical and cultural borders. 

"The songs are really what it's all about," the Saginaw, Michigan, native said. "His music is a part of the fabric of all Mexican music, but also a part of a lot of people's lives in Mexico and the world at this point. It's a worldwide thing."

Another iconic king of pop culture, George Strait, offered words of praise for Fernández.

"Sad news today. We lost (the) amazing legendary Vicente Fernández this morning," country music legend Strait tweeted on Sunday. "One of my heroes. May he Rest In Peace and may God bless and comfort his family. Hasta la Cruz Chente!!"

While Fernández has died, his voice and legacy will remain present, said Beto Martinez, co-founder of the Austin-based, Grammy-winning, Latin-funk band Grupo Fantasma.

"We sang his songs on birthdays, at funerals, weddings and big celebrations. The music will forever be associated with those (magnificent) events, whether happy or sad," Martinez, 44, said. "That legacy will never die down.

"He's an icon and a titan."

– Austin American-Statesman