For The Record: How Clipse’s 'Lord Willin'' Established Virginia’s Foothold In Rap

On their 2002 debut album 'Lord Willin',' Clipse’s drug-slinging rhymes and the Neptunes’ pop-centric production established Virginia’s foothold on street rap.

As rap moved into the new millennia, the industry abandoned the antiquities of its past and widened the margins, drawing in musical talents from all corners and elevating them to astronomical heights. Street rap duo Clipse was instrumental in the geographical shift, with 2002’s Lord Willin' establishing Virginia’s foothold on coke rap and a new era of lyrical titans.

By the early 2000s, hip-hop’s maturation was in full swing: Atlanta was building towards its future reign, the boom of Houston’s hip-hop scene was on the horizon, and Virginia’s spotlight grew brighter over the decade as Timbaland, Pharrell Williams and Chad Hugo of the Neptunes crafted the era’s most innovative sounds. 

While Timbo went on to guide the careers of Ginuwine, Aaliyah and Missy Elliot, local legend Teddy Riley brought Pharrell and Hugo under his wing. As the Neptunes, the two produced records for the likes of  Ma$e, N.O.R.E. and R&B groups SWV and Total. Eventually, the duo revisited their relationship with two childhood friends who would later chronicle their hometown’s booming drug trade under the moniker Clipse. 

Virginia-based MCs and brothers Gene "No Malice" and Terrence "Pusha T" Thornton aspired to leave a life of selling drugs in favor of cooking up hit records. With the help of Pharrell, Clipse signed to Elektra Records in 1998, and by the next year, had an album, Exclusive Audio Footage, ready to hit retail stores. 

"That album was nothing more than friends together doing something they love," Pusha explained in a 2002 interview with XXL. "No outside interference, no arguing. It was all happy times."

Despite a record slated for a 1999 release date, the group’s triumph was short-lived. The album’s lead single, "The Funeral," failed to make a mark outside of Virginia radio, and the project was shelved. While the album was heavily bootlegged for years — and mysteriously released on streaming platforms this May — the two brothers were dropped from the label.

"I’m gonna tell you who was disappointed the most," Pusha recounted to XXL. "That was Pharrell. He was like real hyped about working with [established artists] but he’s always been like, ‘Yo, we gotta show them how we do it.’"

Determined to shepherd their career success, Pharrell build up enough cache to establish Star Track Entertainment with Arista Records in 2001. He brought No Malice and Pusha in as the imprint’s first signees and released their debut album, Lord Willin’, on Aug. 20, 2002. 

Boasting guest spots from heavyweights like Jermaine Dupri, Jadakiss, Styles P, Faith Evans, Fabolous and others, Lord Willin is a mesmerizing journey through the Thortons' roots in the Indian Lakes section of Virginia Beach —  an environment that fed their hunger for life’s treasures and fueled their rap careers. 

"It was really about establishing identity, and, like, putting our flag in the ground," Pusha recalled in a 2012 interview with Life +Times. "We basically wanted people to understand and know where we were coming from — no one had ever seen this side of Virginia before. We knew that this music was a bit newer."

The Clipse were outside of what the Neptunes were doing, Pusha continued. "This was at a time when Pharrell was hot, the Neptunes were hot. He was on every hook from Nelly to Mystikal, everybody" and is the first voice on "Grindin'." "The intro…basically set the tone for all of those maneuvers and moves. It was just like, 'This is what we are, we’re different. This is the streets, this is Virginia, this is new, this is risk-taking.' Playas, we ain’t the same. You know."

Led by street anthem "Grindin’" and radio smash "When The Last Time," the album is laced with sooty tales about the duo’s drug-and-gun dealings and the glamorized corruption of their past hustle  ("Virginia"), a lifestyle sown from the pillars of their own family tree. On the LP’s "Intro" No Malice raps, "Scouts honor, started with my grandmama / Who distributed yay she had flown in from the Bahamas."

All 13 tracks are produced by The Neptunes, who were at the peak of their powers and fresh off collaborations with Britney Spears, Jay-Z, Usher and other artists. The Clipse meld their minimalistic and radio-seeking production with the rawness of No Malice and Pusha’s coke-slinging rhymes on "Cot Damn" and "Gangster Lean."

Along with the riches of big-time dealing on "Let’s Talk About It," No Malice offered a sign of empathy on "I’m Not You," rapping, "To feed poison to those who could very well be my kin / But where there’s demand, someone will supply / So I feed them their needs at the same time cry / Yes it pains me to see them need this / All of them lost souls and I’m their Jesus."

The production of Lord Willin’ doesn’t always match the gravity of No Malice and Pusha’s mountainous themes and enthralling anecdotes, with the pop-ish sounds of songs like "Young Boy" muffling the accounts of their upbringing. But by all measures, the Clipse’s debut placed the military town and tourist city on the hip-hop map — a foray that was driven by the duo’s vivid lyrics and the Neptunes’ generally immersive production.

Clipse’s first full-length showing landed at No. 4 on the Billboard 200 and sold 122,000 units in its first week of release. It was certified Gold by the RIAA on Oct. 1, 2002, and sold upwards of 950,000 copies as of December 2009, according to Nielsen Soundscan. In validating its classic status, Rolling Stone also ranked the album No. 12 on its 100 Best Debut Albums of All-Time list. 

Lord Willin’ sparked Clipse’s continued success and popularity. Their 2006 follow-up Hell Hath No Fury is now a classic, while the We Got It 4 Cheap mixtape series with Re-Up Gang members and Philadelphia-based rappers Ab-Liva and Sandman is beloved. But in the years since No Malice and Pusha’s third outing, Til The Casket Drops,in 2009, their musical paths couldn’t have grown more detached.

While Pusha has built a stellar solo career with the same coke raps and command he came to the game with, No Malice found solace in his faith. He distanced himself from the rap industry and altered his former moniker "Malice" on Twitter back in 2012.

"Can you imagine how many people went to jail listening to things that I said? Forget everybody else and other rappers and other groups, think about how many times people got pulled over, went to jail (and) my record playing in the car," No Malice told Vlad TV in 2017. "Think about how many times somebody’s head was blown out, and the theme music is still playing."

The brothers have collaborated sparingly over the years, with the group coming together for Pusha’s "I Pray For You," Kanye’s "Use This Gospel" and on the I Know Nigo! compilation cut "Punch Bowl." Every time the duo reunites, fans clamor for another classic from the group, including King Push, who, admittedly, is just as uncertain as the public. 

"I talked to him this morning and he was like, ‘Yo, I’m hearing what people saying,’ but he’s not committing," the "Diet Coke" rapper told The Breakfast Club in April. "Regardless of whatever perspective he wants to attack it from, me and him are creative enough to definitely make it work. That’s not an issue, it’s just him and what does he want to do."

It's been two decades since the release of Lord Willin', but the album has only appreciated in the years since No Malice and Pusha first put the city of Virginia Beach on their backs. While the older Thorton has squared his focus on his spirituality, and Pusha has forged a path as the "Martin Scorsese of street rap," their contributions will remain linked and their legacies forever immortalized.

– The Recording Academy/GRAMMY.com

Beyoncé’s Biggest Sonic Pivot Yet Finds Inspiration In The Past

From the moment Beyoncé announced her seventh studio album, Renaissance, in June, the Grammy-dominating artist sent the Beyhive into hysteria as the fandom clung to every sign pointing to the project’s new sonic and artistic directions. With the release of lead single “Break My Soul,” Beyoncé strayed away from her signature surprise-LP motif, opting for a standard rollout for the long-awaited project that included an internet-shattering British Vogue spread, mysterious box sets, and an open letter published to her website that detailed the gravity of the new release.

Renaissance is Beyoncé’s first solo album since the cultural and visual landmark Lemonade in 2016 and follows the 40-track compilation Homecoming: The Live Album and the soundtrack record The Lion King: The Gift in 2019. She revealed that the July 29 arrival of Renaissance came after three years of recording during the pandemic, a moment of stillness that she “found to be the most creative.”

“Creating this album allowed me a place to dream and to find escape during a scary time for the world,” she wrote in the letter, which went live the day of the project’s release. “It allowed me to feel free and adventurous in a time when little else was moving. My intention was to create a safe place, a place without judgment. A place to be free of perfectionism and overthinking. A place to scream, release, feel freedom. It was a beautiful journey of exploration.”

Creating this album allowed me a place to dream and to find escape during a scary time for the world.

Beyoncé dedicated the album to her Uncle Jonny, whom she described as her “godmother” and the person who introduced her to the vibrance of dance music and the transcendent spirit of Black and Latinx queer culture that she captures in Renaissance. She also paid homage to the “pioneers who originate culture… the fallen angels whose contributions have gone unrecognized for far too long.” On “Pure/Honey,” Beyoncé samples the hit songs of New York club icons Kevin Aviance (1996’s “Cunty”) and the late Moi Renee (1992’s “Miss Honey”). She also enlists Nigerian superstar Tems, Jamaica-born rapper Beam, and “Slave to the Rhythm” singer Grace Jones, gifting fans with an electrifying step into dance music that roars with an ultra-femme and self-empowering energy.

While fans and critics praise Beyoncé’s spotlight on legendary dance songs and artists, there’s been controversy surrounding writing credits and samples on Renaissance — a reality when honoring the greats of any musical past by including their work. The singer removed an interpolation of Kelis’s 2003 hit “Milkshake” from “Energy” after Kelis posted a series of Instagram videos and comments saying she was unaware the song would be sampled on Renaissance. Beyonce also changed a line on “Heated” to remove a term that’s considered ableist.

The album — which boasts credits from heavy-hitters like The-Dream, Syd, Honey Dijon, Hit-Boy, and others — is lush with dazzling grooves and a liveliness made for the enchanting dance floors of the clubs, ballrooms, and kiki houses to which Beyoncé pays homage in what is only the first act of a forthcoming trilogy. Little is known about the two future albums, but Variety reported one or both will feature country-leaning tracks, and many fans predict a further descent into dance music or a return to her R&B and pop roots.

The momentum surrounding Renaissance was nearly squandered when the album leaked online two days before last Friday’s release, but the Beyhive remained patient, awaiting its official drop, and have since basked in the project’s house, disco, Afrobeat, electronic, and techno-driven sounds.

Had to re listen to Beyoncé Renaissance…From the Album title i expected a project w/ in-depth story telling though it’s only act i of a trilogy & w/ great assumption she giving a play theme,so act ii should be story/climax & act iii would be the resolution. https://t.co/zRAvUDM2F4

— SaintRoyll⚜️ (@SaintRayon) July 31, 2022

Renaissance is Beyoncé’s first full venture into dance music and arguably the biggest sonic pivot she’s taken in her career. Inspired by the legacies of disco queens Donna Summer, Robin S., and Teena Marie, Beyoncé conjures hip-swinging tracks like “Cozy,” “Virgo’s Groove,” and “Move.” She pierces the sharp riffs and sensual euphony of “Plastic off the Sofa” with ballad-level vocals.

While the creative direction of Renaissance seems novel for Queen Bey, a few songs in her catalog may have hinted at the eventual artistic shift. They aren’t as bold as her recent effort, but “Blow” and “Haunted” from her 2013 eponymous album have inklings of dance and techno tucked in the background. Featuring production and writing credits from Pharrell Williams, Timbaland, J-Roc, James Fauntleroy, and Justin Timberlake, “Blow” is emblazoned with a funk and disco flare later heard on the new album’s “Summer Renaissance” and “Cuff It.” “Blow” even managed to peak at No. 1 on the U.S. Hot Dance Club Songs chart in 2014.

The songwriter behind “Haunted,” New York musician Boots, said the song was partly inspired by the music of Aphex Twin, who’s known for his ambient and techno styles. The song has a largely minimalistic composition, but its more upbeat moments hint at an atmospheric and darkened electronic sound later explored on the pulsating and thudding “Heated.”

There are other parallels to dance music within Bey’s oeuvre before Renaissance, like the techno-inspired “Radio” and “Naughty Girl,” which interpolated Summer’s 1975 classic “Love to Love You Baby.” Those records illuminated what was to come from the artist, and the direction of Renaissance is in line with the 28-time Grammy winner’s desire to explore exciting new creative passages.

With Beyoncé and Lemonade, the Houston-born singer-songwriter inspired other artists to seek new visual bounds and abandon the age-old album rollout for the wonderment of a surprise drop. She centered her music and 2018 performance at Coachella, later dubbed “Beychella” by fans, on the culture of historically Black colleges and universities, incorporating a marching band, J-setting choreography, and a step show.

Before then, Bey and her hubby, Jay-Z, released the collaborative album Everything Is Love in 2018, with the duo clearing out the Louvre in Paris to film the music video for lead single “Apeshit.” Beyoncé later followed that up with The Lion King: The Gift as well as the 2020 musical film and visual album Black Is King, which saw her step into the world of Afrobeats with “Find Your Way Back,” “Already,” and the Saint Jhn, WizKid, and Blue Ivy-assisted “Brown Skin Girl.”

In all its glory, Renaissance stands on its own as an alluringly fresh artistic dive for the legendary pop star, and its projected (and unsurprising) success is a testament to how well she’s maneuvered creatively. The album is expected to take the No. 1 Billboard spot in its first week. The new dance-forward release has further cemented Beyoncé’s place as an international fixture and luminary artist, and with two other installments reportedly in the works, there may be more achievements to come.

– MTV News